The benefits of video marketing go beyond the simple fact that they increase conversion rates. Studies show that viewers recall brands more than static images and are more likely to buy products after viewing a video. Video content should also be aligned with the brand, using the colors, fonts, logos, and tone of voice of the company. For example, if you’re marketing a new product, consider using the company’s tagline or a slogan.

If you’re looking for a free video editor for your business, check out InVideo. This video-editing tool allows you to edit videos in several ways and can be scheduled to go live in a few days. Once you have completed the project, you can share it with your team or customers across different platforms. This tool also lets you use a vast media library and add voiceovers to create engaging videos. With more than 5000 video templates to choose from, you’re sure to find the perfect one for your needs.

Video-making software makes it easy to edit videos and post them on different social networks. Many video-editing software provides editing tools that are useful to marketers. Social media platforms change often, and TikTok is a recent example. Make sure you choose a video-editing software that covers all the major platforms and gets regular updates. Some video marketing software also offers planning tools to help you create and upload videos. In addition to video editing, you should choose a software that helps you to organize your content in a creative way.

A video marketing plan should be well-written and include the team members who will be involved in the project, an estimated timeline, how to promote the videos, and how to measure the success of each video. The plan should highlight the benefits of video as well as address the concerns of senior executives. If the project has been completed successfully, the video marketing plan will be approved by senior executives. There is no reason not to embrace video marketing in your business. Just be sure to make it a priority.

Besides boosting your sales, you should also consider using video to communicate your brand’s values and origin story. High-performing video ads will clearly state their value proposition, and will have a compelling call-to-action. Other popular types of video ads are sales and discounts, testimonials, and social proof. For example, videos that advertise sales and limited-time offers are easy to promote, which increases your chances of getting noticed by potential customers.

Video content should be distributed in various places online. Although some video platforms allow live broadcasting, others don’t. This is why choosing the right platform is as important as creating the content. When posting videos on your website, you can increase your conversion rates by up to 80%. You can also use video ads to attract viewers to your website. Ultimately, you want your video to be seen by as many people as possible. And to get the most out of your content, you must optimize your videos for maximum visibility.