Today’s consumer wants to know more about a product or service they are considering purchasing, and video is the perfect way to do this. A recent study found that 4X as many people would rather watch a video than read a product description. Not only does video make the product or service easier to understand, but it can also leverage emotions and appeal to the heart. In this article, we’ll explore the benefits of video marketing for businesses.

The first step in video marketing is finding your target audience. The task is not too difficult, as it usually involves several players. You can use tools such as SurveyMonkey or Google Forms to gather answers from all stakeholders. For example, if you’re promoting an event or launching a new product, you could create a questionnaire asking questions specific to that audience. After you’ve identified your target audience, you can create a buyer persona that reflects your customers’ needs.

The next step in video marketing is to decide what type of call-to-action you want to include in your video. Depending on your industry, your call-to-action may be your website’s homepage URL or a “Click Here” button. It’s important to think about your goals before deciding on a call-to-action, and try to present it in the least disruptive way possible. Inbound video marketing is an effective way to convert visitors into buyers.

When creating a video, you should remember that a person who watches a video should be motivated to take further action. For example, a website video might require viewers to sign up for a newsletter, or a YouTube channel. If you have a website, consider having a video maker make the video for you. A video maker can help manage your workload. You should be able to edit and create a high-quality video.

After deciding which platform to use, you need to determine which videos to create. The first choice is the type of content you want to share with your audience. The more relevant and useful your content is, the more likely they are to share it. If you are not sure what to post, start with articles and viral videos. Then, you can use a script to make your video even more engaging. If you are not writing articles, you can use a template to make your video.

Another type of video is called consideration content. This type of video should be focused on a hot topic, or a relationship that doesn’t require a discount price. If your audience isn’t ready to buy, consider creating an explainer video instead. A post-conversion video should provide remarkable content for the customer, making them want to share it with other potential customers. If you’ve created a post-conversion or an animated video, your customer will be impressed.