Creating a video script is an important part of creating a successful video. Your script should be clear, easy to read, and sound like a conversation. Read your script out loud to identify tricky language or stumbling blocks. Also, keep your script brief; the fewer words you use, the more impact you’ll have. Lastly, you can also ask your audience to provide feedback. This way, you’ll know if your script is clear and compelling.

For the most basic needs, there are free services and apps for video marketing. You can use YouTube, which offers free unlimited storage, but it lacks integration and analytics. You can use other video hosting services to get your videos out there. Lastly, you can upload videos to platforms such as Vimeo and Facebook. If you don’t have an account with YouTube, you can create a free video using Biteable. Once you create your video, you can customize the thumbnail with your own photos.

A video’s goal should align with your business goals. The video content you produce should be relevant to your business objectives and agree-upon KPIs. For instance, your broader goal could be to boost sales by 10% in six months. Additional KPIs might include the number of visitors, number of daily sales, and conversion rate. You should also determine how video can help you reach those goals. For instance, you might create explainer videos, product videos, or case studies from customers.

Once you’ve figured out what type of video content your audience responds to, it’s time to start planning your videos. Social media calendars are the foundation of most video marketing plans and should be an essential part of your content planning process. Include goals for each video, your audience, and what type of video you plan to post. By planning your videos ahead of time, you’ll ensure the success of your video marketing campaigns. So, make time to plan and research your content.

When creating a video, it’s important to use keywords in your title. Your video title will determine where it will show up on YouTube. Make sure your title is descriptive of what the video is about. Also, include a few keywords in the title to improve the odds of your video being seen. With a bit of planning, you can start promoting your video on YouTube. This will make your content more relevant and engaging to your audience.

Despite the low barrier to entry, digital video marketing is a great way to reach your target audience. According to HubSpot, 78% of online users watch online videos every week and 54% watch them every day. YouTube, for example, claims that users watch over 1 billion hours of video on its platform each day. Social media has become ‘video first’ and Facebook, Instagram, and Twitter have introduced new video-friendly placements. Snapchat and Tik Tok have also made their presence known.

The ease of video creation is a huge plus for many marketers. InVideo is a video creation tool that is easy to use and suitable for both companies and professionals. It helps you create high-impact videos quickly, and you can rely on expert help if you need it. To get started, you need to create a free account. Log in using your Facebook or Google accounts or sign up with your existing one. Once you’re signed up, you’ll have access to the various tools.